From college event planning to a thriving business venture, Atlanta entrepreneur Sidney Hayes has transformed her passion into reality with Esse Event Planning.

"It's more than just an event; it's about crafting a unique and individual experience," says Hayes. "Events are personal, and I take the time to understand my clients to tailor each event to their personalities."

Establishing Esse Event Planning in 2021 was a culmination of years of hard work and dedication. Hayes built her skill set by collaborating with upscale restaurants on weddings and apprenticing alongside Atlanta-based wedding and event planners, gaining invaluable experience along the way.

However, the turning point for Esse Event Planning came when Hayes reached out to Invest Atlanta's ATLinBusiness program. Partnering with a financial consultant through the program provided Hayes with crucial guidance and insight into launching and growing her business.

"Invest Atlanta is like a personal mentor and business partner," Hayes explains. "They guide you through the process of building a business, offering unwavering support every step of the way."

Esse Event Planning stands as a testament to Hayes' commitment to crafting personalized, accessible, and meaningful events. She emphasizes the value of the support received through the ATLinBusiness program and encourages aspiring entrepreneurs to take advantage of Invest Atlanta's resources.

"You can't expect success to fall into your lap; it requires hard work and dedication," Hayes advises. "ATLinBusiness is a great starting point for anyone considering starting a new business."

ATLinBusiness, provided by Invest Atlanta, offers no-cost services to entrepreneurs within the City of Atlanta. The program simplifies growing a business, providing tailored support in areas of expertise selected by business owners.

For entrepreneurs looking to turn their dreams into reality, Invest Atlanta's ATLinBusiness program offers a valuable pathway to sustainable success.